What is Design?

Design is everywhere you look. It is the initial sketching ideas, finished products, a building, a decorative pattern.. Designer Richard Seymour once said that it is "making things better for people". It is emphasized by people's behavior and quality of living. It is fundamental because everything around us was once designed. We take it for granted because it a part of our everyday lives, but founder of international consultancy Bill Moggridge reminds us that "A lot of trial and error goes into making things look effortless."


Some main principles to keep in mind when designing are;

Creativity
-A design has to fulfill a need. The more creative, innovative, different and impressive it is, the more there's a chance the user will want it. The common sense solution is not always the right one, a designer needs to feel the need to explore every idea that pops in his mind, even the queer ones. 

Design in collaboration with the Public
-Design can be used to improve a lot of things in the public sector. It can be used to make sure that the services and products designed accommodate the needs of the user, bringing innovative new perspective to the public.

Design in collaboration with Business
-Before the idea of producing something, designers need to ask themselves if the product they're going to design is really needed, if it is going to sell, if it is really innovative or if it has been already designed, if it is cheap to manufacture or not, if it is ergonomically-designed and so on. 

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